The GeoSavvy Development Market Access Training Seminars were developed to train small tourism providers about market access options they need to leverage to succeed in today’s very competitive environment. We explain about working with local destination marketing sites; with inbound tour operators; with package tour operators; with online marketing platforms; and with their own web site. There is much to learn here from the basics of contracting and commission sharing through to the challenges of working with multiple channels and how to optimise yields. The intention is to teach the small local accommodation providers to develop and define a strategy that best meets their unique needs.
To date GeoSavvy has developed four distinct courses based on:
- Market Access for Accommodation Providers (2-day course) – Aimed at Nearly Market Ready Accommodation Providers
- Accommodation Provider Management Introductory Course (1-day course) – Aimed at new entrants or Not Market Ready Accommodation Providers
- Market Access for Tour and Activity Providers (1-day course) – Aimed at new entrants
- Market Access for Community Based Tourism Providers (1-day course) – Very basic blend of courses 1 & 2